NOTES







DIRECT MARKETING

SOCIAL MARKETING


RELATIONSHIP MARKETING ( previous question )
( features point only)
MULTI LEVEL MARKETING
SOCIAL MEDIA MARKETING
SERVICE MARKETING ( brackets only)
🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰
PROBLEMS OF PERFORMANCE APPRAISAL
( points only )
HRM & COMPETITIVE ADVANTAGES
HRM& GLOBALISATION



MARKET SEGMENTATION (expected question )


🛑FACTORS AFFECTING
CAPITAL STRUCTURE 🛑 [expected question]
(Write all points including bracket sentences) 



E- COMMERCE ( expected question )

The term electronic commerce (ecommerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet. Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other smart devices.
FEATURES
SCOPE

CHALLENGES

1.initial high cost
2. Legal issues
3.security issues
4.low personal touch
5. Technical issues





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