ASSIGNMENT : MARKETING MIX
🔽MARKETING MIX The term "Marketing mix" was introduced by Prof. Neil H. Borden of the Harvard Business School. Marketing mix is one of the most fundamental concepts in marketing Management. These are: product, pricing, distributive channels (place) and sales promotion techniques. 🔽Definition of Marketing Mix: According to Philip Kotler, "Marketing mix the mixture of controllable marketing variables that the firm uses to pursue the sought level of sales in the target market." 📍Marketing Mix is a set of elements that need to be determined by a company to promote its brand or product effectively. Often called 4 Ps of marketing. (product,price,place, & promotion) PRODUCT The product in a marketing mix refers to the tangible good, intangible service, or digital offering that a business provides to satisfy customer needs and wants. A product is a commodity, produced or built to satisfy the need of an individual or a group. The product can be intangible or tangibl...