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ASSIGNMENT : MARKETING MIX

🔽MARKETING MIX The term "Marketing mix" was introduced by Prof. Neil H. Borden of the Harvard Business School. Marketing mix is one of the most fundamental concepts in marketing Management. These are: product, pricing, distributive channels (place) and sales promotion techniques. 🔽Definition of Marketing Mix: According to Philip Kotler, "Marketing mix the mixture of controllable marketing variables that the firm uses to pursue the sought level of sales in the target market." 📍Marketing Mix is a set of elements that need to be determined by a company to promote its brand or product effectively. Often called 4 Ps of marketing. (product,price,place, & promotion) 1.PRODUCT   The product in a marketing mix refers to the tangible good, intangible service, or digital offering that a business provides to satisfy customer needs and wants. A product is a commodity, produced or built to satisfy the need of an individual or a group. The product can be intangible or tang...
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6th sem tally assignment

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COMPUTERISED ACCOUNTING Computerized accounting is  the use of accounting software to record, store, and process financial transactions electronically, replacing manual methods like ledgers . This system automates tasks like invoicing and payroll, leading to increased accuracy, efficiency, and faster reporting. 🔽ADVANTAGES 🔽 1.Speed and efficiency:  Tasks like data entry, calculations, and report generation are much faster, saving significant time compared to manual methods.  2.Accuracy:  Automation reduces human error from manual calculations and data entry, leading to more reliable financial records.  3.Real-time data:  Financial information is updated immediately, providing up-to-date insights for better and more timely decision-making.  4.Automated reporting:  Generating financial statements like profit and loss accounts and balance sheets becomes an instant process.  5.Reduced paperwork and storage:  Storing records el...
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tally notes

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🔽Bank reconciliation🔽 Bank reconciliation explains the difference between the bank balance shown in an organization's bank statement and the corresponding amount shown in the organization's accounting records, on a particular date. To reconcile the bank statement Go to 'Gateway of Tally > Banking > Bank Reconciliation' Select the name of the required bank The 'Bank Reconciliation' screen appears: Match every transaction with the bank statement and record the transaction date in the 'Bank Date' field. Accept the screen to reconcile the bank ledgers as per the corresponding banking statement. 🔽TRAIL BALANCE 🔽PROFIT AND LOSS ACCOUNT BALANCE SHEET 🔽COST CATEGORY IN TALLY
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