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DIRECT MARKETING SOCIAL MARKETING RELATIONSHIP MARKETING ( previous question ) ( features point only) MULTI LEVEL MARKETING SOCIAL MEDIA MARKETING SERVICE MARKETING ( brackets only) 🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰 PROBLEMS OF PERFORMANCE APPRAISAL ( points only ) HRM & COMPETITIVE ADVANTAGES HRM& GLOBALISATION MARKET SEGMENTATION (expected question ) 🛑FACTORS AFFECTING CAPITAL STRUCTURE 🛑 [expected question] (Write all points including bracket sentences) E- COMMERCE ( expected question ) The term electronic commerce (ecommerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet . Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other s...
PREVIOUS QUESTIONS & ANSWERS
🔰PREVIOUS QUESTIONS AND ANSWERS ( FUNCTIONAL APPLICATIONS )🔰 🛑Direct marketing ( 1 mark) the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers. 🛑PRODUCT LIFE CYCLE ( 1 mark) 🛑HUMAN RESOURCE PLANNING ( 1 MARK) 🛑WHAT IS MARKETING ( 1 MARK)