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DIRECT MARKETING SOCIAL MARKETING RELATIONSHIP MARKETING ( previous question ) ( features point only) MULTI LEVEL MARKETING SOCIAL MEDIA MARKETING SERVICE MARKETING ( brackets only) 🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰 PROBLEMS OF PERFORMANCE APPRAISAL ( points only ) HRM & COMPETITIVE ADVANTAGES HRM& GLOBALISATION MARKET SEGMENTATION (expected question ) 🛑FACTORS AFFECTING CAPITAL STRUCTURE 🛑 [expected question] (Write all points including bracket sentences)  E- COMMERCE ( expected question ) The term electronic commerce (ecommerce) refers to  a business model that allows companies and individuals to buy and sell goods and services over the Internet . Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other s...

🔰PREVIOUS QUESTIONS AND ANSWERS ( FUNCTIONAL APPLICATIONS )🔰 🛑Direct marketing ( 1 mark) the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers. 🛑PRODUCT LIFE CYCLE ( 1 mark) 🛑HUMAN RESOURCE PLANNING ( 1 MARK) 🛑WHAT IS MARKETING ( 1 MARK)

Value Analysis uses a combination of creative and analytical techniques to identify alternative ways to achieve objectives. Value analysis is an  approach to improving the value of a product  or process by understanding its constituent components and their associated costs. It then seeks to find improvements to the components by either reducing their cost or increasing the value of the functions. Value Analysis is one of the major techniques of cost reduction and control. It is a disciplined approach which ensures the necessary functions for the minimum cost without diminishing quality, reliability, performance and appearance. It is a creative approach to eliminate the unnecessary costs which add neither to quality nor to the appearance of the product. It is a systematic application of techniques to identify the functions of a product or a component and to provide the desired function at the lowest total cost. 🛑Definitions 🛑STEPS IN VALUE ANALYSIS 🛑 ...

it means removing as much of the middleman as possible . To be more specific, it has to do with helping customers get more direct access to items or services by reducing or eliminating third parties It has been several decades since disintermediation was first known (although under other terms), and it seems that disintermediation has become increasingly intense, particularly in the tourism industry where many large hotels and airlines have successfully utilized the Internet and website as a direct channel to sell to their customers Cyber security Cybersecurity is defined as the area related to computing and telematics that focuses on protecting the computer infrastructure and avoiding all types of threats, which put at risk the information that is processed, transported and stored in any device. ONLINE TRAVEL RESERVATION An Online Reservation System is a software you can use for managing reservations for your service .Basically, an online reservation system allows a potent...