NOTES
DIRECT MARKETING SOCIAL MARKETING RELATIONSHIP MARKETING ( previous question ) ( features point only) MULTI LEVEL MARKETING SOCIAL MEDIA MARKETING SERVICE MARKETING ( brackets only) 🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰🔰 PROBLEMS OF PERFORMANCE APPRAISAL ( points only ) HRM & COMPETITIVE ADVANTAGES HRM& GLOBALISATION MARKET SEGMENTATION (expected question ) 🛑FACTORS AFFECTING CAPITAL STRUCTURE 🛑 [expected question] (Write all points including bracket sentences) E- COMMERCE ( expected question ) The term electronic commerce (ecommerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet . Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other s...