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Influencer marketing  (also known as  influence marketing ) is a form of social media marketing involving endorsements and product placement from influencers people and organizations who have a purported expert level of knowledge or social influence  in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of inform...

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VIRAL MARKETING Viral marketing  a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet. Viral marketing  is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of  viral  messages in the form of memes, shares, likes, and forwards. Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. 1) Genuine Social media rejects hype, so skip the self-serving corporate line. There’s only one way people will share something with their family and friends – if it’s genuine. 2) Free Simply put, it has to be free. 3) Easy Make your message short and easy to pass on. 4) Scalable Don’t let demand outstrip supply by attaching your m...