INFORMATICS FOR TOURISM AND HOSPITALITY NOTES
INFORMATICS FOR TOURISM AND HOSPITALITY MANAGEMENT NOTES 🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑 DIGITAL MARKETING 🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑🛑 Digital marketing meaning Digital marketing , also called online marketing , is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. OWNED MEDIA Owned media is any online property owned and controlled by a brand, such as a blog, website or social media channels. The more owned media channels a business has, the larger ...